There are countless digital companies in Dubai, and each make the promise of catapulting businesses like yours into wider reach and greater profit. With the number of options available, it pays to have a system for sussing out the best candidates before deciding on an agency.
Fortunately, the best digital companies have a handful of traits in common –habits and practices that keep them a step ahead of their competitors. We’ve listed them down in this article to give you an idea of what to look for when scouting for your next partner in digital transformation.
Read on to learn what the best digital companies in Dubai have in common.
1. The Best Digital Companies in Dubai are Agile
The digital world is fast-paced and multifaceted; there are always new features, new metrics worth tracking, and new ways of doing things that improve upon previous rules.
In light of this, the last thing you’d want is to be paired with an agency that lags behind while your competitors benefit from greater agility.
Agility has plenty of benefits. Agile businesses innovate faster, they keep customers more satisfied by resolving issues in a snap, and their employees enjoy higher morale thanks to the faster pace of activity and achievement. These translate directly to your business’ bottom line –your digital agency’s success leads to yours.
When choosing the best digital company in Dubai to serve your needs, try and get a clear idea of their speed and versatility. If you know any of your candidates’ past or present clients, be sure to include this factor when sourcing a referral.
2. The Best Digital Companies in Dubai are Keyed into Trends
The internet is a space where trends rise and fall overnight –and brand status rises and falls with them. You’re going to have to deal with them one way or another, whether they take the form of a new meme flooding your comments sections or a new mode for site design that your customers have learned to expect.
The best digital partners keep an eye on trends for you, and work them into their plans for helping your business thrive. The last thing you’d want is to appear bland or out of touch, especially since around 66% of consumers expect brands to be current on social media.
When shopping for a digital company, watch their engagements on social media and mind their website to see if it captures the latest best practices in site design.
3. The Best Digital Companies in Dubai are Data-Driven
It’s getting impossible to stay competitive without integrating data analytics into your business processes. Smart companies around the MENA region (and the world!) are using data to drive smarter insights and make more precise decisions that would otherwise have been left to chance.
Data analysis penetrates nearly every aspect of business culture in today’s leading industries, and digital agencies are no exception.
When nearly every action generates usable information, you can count on the best agencies to tell you how to reach your desired audiences with precision targeting, how to design your site to appeal to your users, and how to allocate your budget so no amount of ad spend goes to waste.
Find out how well-equipped your candidate agencies are to analyze and report on your data. Prioritize an agency that knows how to perform A/B tests on your site and digital ads (i.e. ads on social and Google), as well as how to deliver clear and creative insights.
4. The Best Digital Companies in Dubai Focus on UX
User experience, as you might have guessed, refers to the journey that each user undergoes as they navigate your digital assets. Ordinarily, this is mostly the job of your web developer –they have to build a site with a clear path from entry to sale.
However, it’s important to note that a customer’s experience can start as early as spotting your business on a search engine results page (SERP) or on Facebook. Likewise, your sales funnels shouldn’t end as soon as a lead exits your site without converting; remarketing is a powerful tool that fits into a user’s overall experience.
To spot a digital company that knows their way around sharp UX design, mind the following steps:
- How well their social posts convince you to click through to their site,
- How well their site entices you to click through for more information, and
- How strategically they place their CTAs along their site (i.e. how likely you are to click them).
5. The Best Digital Companies in Dubai Deliver ROI
Perhaps the most important consideration when looking for the best digital company in Dubai to invest in a partnership with is their ability to deliver returns. Tracking ROI in digital marketing is essential given the myriad ways the practice could cost you money.
The best digital companies in Dubai don’t guarantee ROI in broad terms. They walk you through their process and the challenges of marketing within your industry, then provide you with a range for potential returns on your ad spend and investments in things like site redesign.
It’s a sign of professionalism: they keep expectations reasonable without avoiding an obligation to serve you.
Any agency can promise to deliver a slate of services, but pay attention to the ones who report their successes through case studies and claims on their site.
Likewise, feel free to check with your colleagues and acquaintances for noticeable returns from their engagements with your candidate agencies.
Finding the best digital company in Dubai is a matter of knowing what you’re looking for before you spot it. In this case, you want to keep an eye out for agile and data-driven companies that use their knowledge of today’s trends and UX best practices to deliver returns on your investment.
Keep this list in mind as you shop for a partner in digitization, and be diligent when vetting your candidates –you wouldn’t want to waste any time closing a deal with an agency that isn’t up to speed.
Finally, if you’re interested in finding a partner agency today, the Marketing Agency Network has put together a service that connects you with the most qualified digital marketing companies around the world.