Marketing and advertising have come a long way since television and print. If you haven’t yet discovered the value of a marketing strategy in 2019, don’t worry—it’s not too late.
Every business works towards an ultimate goal, and a digital marketing strategy helps you get there. What it entails is simple: you create, publish, and amplify content.
If you’re new to the idea, a great way to start your creative gears turning is by taking note of successful strategies from top marketing agencies. Knowing what boosted sales or expanded reach for the big names in marketing might work just as well for you.
Before jumping into content planning, you’ll want to get to know who you’re selling to. Your buyer persona is key to a marketing strategy. Your target demographics can dictate everything from which social media channels to use, down to specifics like graphics and copy.
Knowing the “whos” of your business makes it easier to set your goals and budget. Zero in on your highest priority objectives and consider the best way to get your message across to your target audience.
A blog, for example, might be your best shot at relaying important information that is valuable to your customers. Video content, on the other hand, might be a great way to translate instructionals, and is becoming increasingly vital for brand success. In fact, 54% of consumers want to see more of it.
Take into account what you can achieve with the resources you have. Taking after well-received campaigns fulfilled by top marketing agencies is a great way to get started.
1. Buffer Recommends Blogging
Since the days of Blogger and Livejournal, blogging has evolved into a highly favored marketing tool. The top marketing agencies that employ it receive 434% more indexed pages on Google, and social media helper Buffer isn’t far behind.
Taking advantage of the Instagram micro-blogging trend, Buffer incorporates a blog of its own. It took advantage of guest blogging in its early days, posting several times a day on high visibility sites. In just a few months, Buffer managed to garner its first 100,000 readers.
Blogging on other more prominent host sites is an effective growth hacking strategy, in that it increases your content marketing ROI and brand visibility without demanding that you create and populate a blog of your own.
Establish a clear and recognizable voice to make sure your content is meaningful to readers, and highly shareable.
Now a trusted brand with some 400,000 users, Buffer proves the perks that come with blogging for both your customers and your business.
2. Huge Inc. Recommends Using Visuals
Above blogging, 32% of marketers identify the use of visual images as the most important form of content for business. Guided by the belief that powerful design impacts the way consumers and brands interact, Huge Inc. promotes visual inspiration through its social media platforms.
A giant among top marketing agencies that focus on digital methods, Huge Inc. reinforces user-centric campaigns through superior online experiences. Its successes with brands such as Android and Google have proven the ability of visuals to create more inclusive brand identities and develop more innovative ways to engage with global audiences.
Simply put, people like a pretty picture. Majority will respond more positively to a pleasing web layout supplemented by bright and appealing images.
3. Linkedin Recommends Offering Free Resources
Online users love incentives—so much so that one in three will consider making more digital purchases if they can enjoy risk-free trials. A well-respected force in the marketing world, Linkedin offers users free resources on how best to implement its own website for personal marketing purposes.
Its Secret Sauce eBook is a gold mine for tips on balancing organic and paid marketing, budget management, and strategy development. Linkedin’s marketing guides don’t only benefit users who want to be in-the-know, but also those after more reach and engagement for their own sites.
There is no doubt Linkedin’s methods are clever. After all, who would know them better than themselves? It’s no wonder it remains one of the top marketing agencies in today’s digital landscape.
4. Vox Recommends Creating Quality Video Content
A true content powerhouse, Vox Media hosts nearly 7 million subscribers on its YouTube account, which is all about visual storytelling. Thanks to its massive following and success, Vox Creative now exists to partner up with ad agencies in developing content that works for everyone.
What Vox works best is providing expert knowledge to viewers. Whether well-versed in a particular subject topic or not, Vox guarantees valuable content by means of research or collaboration with other professionals.
Nowadays, video content isn’t just an entertainment tactic for top marketing agencies. It’s an entire marketing strategy, and holistic business approach.
5. Publicis Recommends Getting Technological
As the third most popular app category, gaming is an industry that isn’t slowing down anytime soon. As a marketing tool, games accumulate higher engagement and conversion rates, they’re social media friendly, multiplatform, and pretty affordable.
To generate responsible energy use, Publicis Sapient gamified an energy-saving initiative for users in Oshawa. For many, adjusting or eliminating longtime habits can be difficult.
The Ontario Energy Board Oshawa Peak Peak Power app allowed users to visualize their habits, as well as draw from actionable insights. It featured achievements and peer comparison, to encourage positive competition.
Not only did the app obtain award-winning status for meeting its imperative for change—it reinforced the importance of simply making menial activities fun. You can just as easily stimulate interest in your company by making the work of research feel like play.
Engaging your customers consistently is key to making sales, but coming up with new content can be a pressing challenge. That being said, taking inspiration from top marketing agencies can jump-start your creative flow.
Eager to brainstorm your own content? Visit Marketing Agency Network to find a top marketing agency in Dubai to help you turn your vision into sales.